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Sponsorship

Be part of what people experience.

Screens, naming opportunities, Plaza features and on-site activations put brands inside the life of Capital City—not just around it.

Ask about sponsorship
Why the Plaza

Own a piece of the experience.

Arena crowds, residents, diners and everyday visitors all converge on the Plaza, creating one shared public space at the center of the district.

The audience

An audience before opening day.

Toyota Arena already brings millions of people here each year. Capital City adds residents, daily visitors and a new public Plaza built around gathering.

~3M
Annual visitors to Toyota Arena
300+
Event nights each year
1,000+
Daily visitors at Edge and Echo
Nearly 600
Phase One residences
Who you reach

Who is here, throughout the day.

Residents, workers, travelers, local households and arena crowds arrive for different reasons across the day and week.

The residential courtyard walk between the Phase One buildings
Morning

Residents

Nearly 600 Phase One residences, with more than 5,000 homes in the surrounding walkable area.

The Ontario Convention Center entrance rotunda among palm trees
daytime

Workers and convention guests

The surrounding business district and Ontario Convention Center bring weekday audiences for meetings, lunch and events.

The Plaza by day, patios around the Round Bar
ALL DAY

Travelers and hotel guests

Ontario International Airport and nearby hotels bring visitors into Ontario throughout the day.

Restaurant frontage at dusk along the street
Evening

The surrounding community

People from Ontario and across the Inland Empire come for dinner, drinks and time together.

A concert crowd inside Toyota Arena, hands up toward the stage lights
Event nightS

Toyota Arena audiences

Approximately 3 million annual visitors arrive for concerts, sports and live entertainment next door.

Echo, Lot B: people walking and cycling past the storefronts
WeekendS

Plaza visitors

Markets, screenings, events and seasonal programming are planned to give people more reasons to gather at Capital City.

Screens

Put your brand in the moment.

Large-format LED screens bring live events, game days and shared viewing to the Plaza, giving sponsors a presence at the center of the experience. 

  • Steps from Toyota Arena, with 300+ event nights a year
  • Full-motion placements alongside live content and shared viewing
Ask about the screens
Kiosks on the Plaza floor under a large screen showing a game, the Capital City sign above
Opportunities

Where your brand can show up.

From permanent presence to one-night experiences, partnerships can be shaped around the role you want to play at Capital City.

Large LED screens wrapping a pavilion on the Plaza at dusk, people at the patio tables around it
01

Screens

Full-motion LED placements for live content, game days and brand moments across the Plaza.

The Plaza from above: the Capital City sign, the water feature and the screens around it
02

Naming rights

Selected naming opportunities across the district, developed around the right partner and place.

The Plaza at night beside Toyota Arena: the fountain, the Round Bar and lit patios
03

Plaza features

A branded presence connected to the places people meet, stop and gather.

The street toward Toyota Arena at golden hour, cars and pedestrians, screens on the buildings
04

Vehicle displays

High-visibility locations for automotive displays along the Plaza.

A kiosk on the Plaza floor, patio tables beside it and the Round Bar behind
05

Kiosks

Pop-ups, sampling and temporary brand experiences in the flow of the Plaza.

Lounge seating and patio dining beside the water features, restaurants and screens behind
06

Events and activations

Create or support watch parties, markets, seasonal programming and live experiences.

Sponsorship

Make your presence felt.

Ask about sponsorship Explore the Plaza